How to Write a Real Estate Blog People Want to Read

Provide solutions to problems your readers have.

When someone searches for something on the web, usually that person is looking for answers to questions or solutions to problems – particularly when it comes to real estate. How do I handle multiple offers on my home? Should I sell my own home? What renovations will get me the most money? What neighborhoods have the best schools? These are real life questions that people will put into their favorite search engine for answers.

The biggest goal of your blog will be to answer the questions and solve the problems of potential readers. The more useful your content, the more likely you are to have visitors and to get referrals from your site.

Write for the web.

A blog is substantially different from your college essays. Text is broken up into easily scanned blocks, with titles and formatting that guides the reader. Writing is more informal. You have less time to grab the reader, so titles are very important, as is formatting. Don’t save the best for last – or at least make sure you have interesting material up top to keep people reading.

People like to call an unattractive blog post a “wall of words”. This is because there is no semblance of any structure to the writing. A good real estate blog article should be broken down into ideas with a specific headings. Under each heading you should share your wisdom in a clear and concise fashion broken down in short concise paragraphs. Here are some great tips on creating a nice layout.

Add some pictures.

Having awesome graphics is one of the most important aspects of having a successful real estate blog. Your graphics can quickly propel you into being remembered by a significant amount of people. In fact, it is usually the graphics that will cause someone to want to share your article on their social media channels.

While you can find stock photos that you can use for free – which will work in a bind – ideally you should take some pictures on your own, or at least use unique pictures that really add to your content. A nice diagram, infographic or photo of a concept is great for your readers, summarizing information in a way words can’t. There are some great sites that you can purchase photos online.

Once you get your feet wet, you can take your graphics to the next level by using a service like Canva which allows you to make incredible designs. Social media sites, like Pinterest offer an incredible opportunity for real estate agents to expose their work. Use our tips and you’ll be a rock star in no time!

Focus on your areas of expertise.

While choosing broad topics is a great way to flesh out your blog and attract a wide range of readers, chances are the most valuable help you can provide centers on a more niche area. If you have spent 10 years working with home buyers in NE Spokane, WA, you have a unique perspective that not many other real estate bloggers have.

The more you can translate your knowledge into real estate blog material, the more attractive you will be to readers who need specific, accurate information on the subject you are covering.

Write for real estate agents and for clients.

It can be tempting to focus your content on buyers and sellers, which is certainly worth doing and is enough to fill out a blog all on its own. However, you are missing out on another audience – a surprisingly large audience – that you could tap into if you have something to say and the courage to say it. We buy ugly houses in Orlando Florida.

Sure, it may be intimidating to write for your peers, but they are looking for good info too. If you believe you have some insight into issues your fellow Realtors face, take the plunge and blog about it. If other Realtors like what you have to say, they will probably feel comfortable referring clients to you.

For example, one of the most discussed topics among real estate agents is Zillow. They are in fact the bane of many real estate agents because of their “Zestimates of value.” Many home owners take these online estimates as gospel which puts agents in a position of constantly having to explain why they are not. Many buyers and sellers want to know are Zillow estimates reliable or not.

This is the kind of topic that can kill two birds with one stone. You are helping consumers, while also helping out your fellow agents on how to educate why Zillow estimates are far from accurate.

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7 Mistakes to avoid as a First-time Home-buyer

The residential sector has been thriving supported by factors such as the rapidly growing middle class, which means increased disposable income to afford people their own homes. In addition, there’s a renewed focus on affordable housing, from both the public and private sectors, which means that most Kenyans from the lower middle class will be able to purchase houses. Owning a home is the ultimate dream for many, and affordable housing is the solution for those who cannot build for themselves due to varying factors.
With that said, buying a house is exciting but one should always keep in mind that it is a lifelong investment. The road to the dream is paved with many mistakes, which can all be avoided if the process is approached with caution.

Below are seven mistakes first-time home-buyers should aim to avoid:

Address and functionality trade-off: As much as getting a piece of real estate within a renowned address or neighborhood is recommendable, this should not be a priority. Many people lose sight of the value for money and buy. To avoid the blind lure of crowd choices, list what your ideal home should be like as well as the ideal location.
Envisaged infrastructure: Many at times, real estate agents sell property on the basis of a ‘government-promised’ access road to the tarmac. Implementation of such infrastructural projects takes a considerable amount of time. A potential home buyer should weigh whether the benefits are worth the wait.

Following the crowd blindly: Unfortunately, some people choose where to live based on the affiliation of where their tribesmen or people of same economic class live. Considering that this could possibly be one’s lifetime residence, the home should be planned in tandem with what is important in the life of the buyer, be it proximity to work, proximity to one’s kin or friends, available amenities such as schools and hospitals, to name but a few.
Not checking the credibility of the developer: Does your developer have a track record of quality finishes or finishing in time in case I buy off plan? The buyer should make a point of visiting their previous developments to assess the quality of work and maintenance of communal areas once the project is done. This will give a clearer idea of the actual product and answer questions such as if the developer takes up the role of facilities management.
Ignoring the other costs of the house: The devil is in the details. One should always keep in mind that other costs than the buying price are bound to crop up, for instance, maintenance costs, service charge, which more often than not are largely dependent on the neighborhood and type of project. Additionally, ensure you understand how much other developments in the area cost; is the deal too expensive or is it in tandem with the market averages?
Future functionality: What will be your family size in 5 years’ time, will you need to move into a bigger house? Will the kids move out and be left with a nearly empty 5-bedroom house? For instance, for a couple approaching retirement and whose children shall no longer have the need to live in their parents’ house, would getting a 3-bedroom villa with 2 DSQs be the better option? In such a case, the DSQs can be let out or serve as extra accommodation for guests. In addition, will it be a place you can comfortably grow old in?
Ignoring zoning regulations: When investing in a home, the buyer should conduct thorough land use due diligence for the area. What are the possibilities that the face of the area will change in the future? If it’s a low rise designated area, are the regulations strict or controlled enough? Are there upcoming high-rise buildings that have been approved?

As a first-time buyer, chances are you are more susceptible to hidden mistakes that could be financially and emotionally expensive. However, as tedious the process can be, one must continuously educate themselves in order to remain in the know. Talking to real estate experts and reading research reports wouldn’t hurt. Additionally, before parting with your money, have you ensured that you are financially stable enough to make the purchase?

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